Yamaha Thailand Unveils Five New Automatic Motorcycles, Sets Bold Direction for 2026

Yamaha Thailand Unveils Five New Automatic Motorcycles, Sets Bold Direction for 2026

Thai Yamaha Motor Co., Ltd. has officially revealed its 2026 business direction, signaling a strong push into the automatic motorcycle and modern family lifestyle segments. The announcement reinforces Yamaha’s long-term vision under the theme “NEXT REVS to SUCCESS.”

The strategy briefing was led by Mr. Pongsathorn Euamongkolchai, President and CEO of Thai Yamaha Motor, together with senior executives including Mr. Ukrit Pakvivat, Senior Vice President for Commercial Planning and Marketing; Mr. Kampol Pornsungsong, Senior Vice President for Sales, Service and Parts; and Mr. Panupol Kittikhamron, Senior Advisor to the President and CEO. The event was held at ICON Hall, ICONSIAM, one of Bangkok’s premier lifestyle destinations.

As part of the announcement, Yamaha introduced five new motorcycle models, highlighting its commitment to innovation and market expansion. The spotlight was on the new Yamaha Fazzio Lite, a fashion-focused automatic scooter designed to attract urban riders and younger consumers seeking style, convenience, and everyday usability.

In celebration of the 25th anniversary of the MAX Series, Yamaha also launched special edition versions of the Yamaha TMAX, Yamaha XMAX, and Yamaha NMAX. These commemorative models reflect the brand’s long-standing success in the premium automatic scooter category, combining sporty performance with refined design.

Further strengthening its premium lineup, Yamaha unveiled the Yamaha XMAX Tech MAX, a flagship model featuring enhanced riding technology, upgraded comfort, and advanced safety systems. The new Tech MAX aims to elevate the riding experience for customers who demand both performance and luxury.

Beyond product launches, Thai Yamaha Motor confirmed plans to roll out continuous sales promotions and marketing campaigns throughout the year. These initiatives are designed to strengthen brand engagement, connect with divers

e consumer groups, and reinforce Yamaha’s position across multiple market segments.

With a refreshed product lineup and a clear strategic direction, Yamaha Thailand is positioning itself to remain a key player in the rapidly growing automatic motorcycle market as it moves into 2026.